Corporate sponsorship and sports facilities development in Delta State, Nigeria: Athlete, organisation, and event sponsorship as drivers of infrastructure
DOI:
https://doi.org/10.63750/e1hdkq90Keywords:
Corporate sponsorship, sports infrastructure, public-private partnership, and athlete sponsorshipsAbstract
Abstract
This study investigates the influence of corporate organization’ sponsorships on sports facilities development in Delta State. Sponsorship types considered included athlete sponsorships, organization sponsorships, sports event sponsorships, and brand/marketing strategies. Regression analysis of responses from 403 sports stakeholders revealed that corporate sponsorships jointly accounted for 50.3% of the variance in sports facilities development. Athlete sponsorship and event sponsorship showed significant relative impacts, while brand/marketing strategies were also influential. The study found that returns on investment (ROI) and tax waivers were critical incentives to attract private investors. Findings underscore the need for robust public-private partnerships (PPPs) to overcome government funding shortfalls and develop world-class facilities.
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Copyright (c) 2026 Godspower Avwerosuoghene Odedede (Author)
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