Sustainable Sportswear Production in Emerging Markets: A Case Study of Bamboo and Recycled Materials in Delta State, Nigeria
DOI:
https://doi.org/10.63750/c0thkt22Keywords:
Bamboo fibers, Environmental Pollution, Microplastics, Recycled Materials, Sportswear, Sustainable Sportswear, Synthetic FibersAbstract
The global sportswear industry is undergoing a significant transformation towards sustainability in response to environmental concerns, resource scarcity, and consumer demand for eco-friendly products. In emerging markets like Nigeria, sustainable sportswear production represents both an environmental necessity and an economic opportunity. This paper examines the potential of bamboo and recycled materials as primary raw materials for sustainable sportswear production in South–South Nigeria. Using qualitative and exploratory approaches, the study draws on secondary data from scholarly articles, industry reports, and case examples such as Nike’s recycled polyester jerseys and Salubata’s recycled shoe models. Findings reveal that bamboo possesses superior ecological benefits, including rapid growth, biodegradability, and low water requirements, while recycled materials reduce waste and support circular economy models. Delta State, endowed with bamboo resources and access to maritime infrastructure, holds strategic advantages for developing this industry. However, infrastructural deficits, processing technology gaps, and low consumer awareness remain critical challenges. The paper recommends targeted investments in bamboo processing facilities, government incentives for green manufacturing, public–private partnerships, and awareness campaigns to catalyze a regional shift towards sustainable sportswear production.
Downloads
References
African Development Bank. (2021). African economic outlook 2021: From debt resolution to growth: The road ahead for Africa. African Development Bank Group.
Bibeault, D. B. (1999). Corporate turnaround: How managers turn losers into winners. Beard Books.
Browne, M. A., Crump, P., Niven, S. J., Teuten, E., Tonkin, A., Galloway, T., & Thompson, R. (2011). Accumulation of microplastics on shorelines worldwide: Sources and sinks. Environmental Science & Technology, 45(21), 9175–9179. https://doi.org/10.1021/es201811s
Christopher, M. (2016). Logistics and supply chain management (5th ed.). Pearson.
Ellen MacArthur Foundation. (2017). A new textiles economy: Redesigning fashion's future. https://ellenmacarthurfoundation.org/a-new-textiles-economy
Federal Ministry of Environment. (2020). National policy on plastic waste management. Federal Republic of Nigeria.
Federal Ministry of Industry, Trade and Investment. (2014). Nigerian industrial revolution plan. Federal Republic of Nigeria.
Fletcher, K., & Tham, M. (2019). Earth logic: Fashion action research plan. The JJ Charitable Trust. https://earthlogic.info/wp-content/uploads/2021/03/Earth-Logic-E-version.pdf
Food and Agriculture Organization. (2007). World bamboo resources: A thematic study prepared in the framework of the Global Forest Resources Assessment 2005 (Non-Wood Forest Products No. 18). FAO.
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The circular economy: A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
McKinsey & Company. (2022). The state of fashion 2022. The Business of Fashion & McKinsey & Company.
Nayak, L., & Mishra, S. P. (2016). Prospect of bamboo as a renewable textile fiber, historical overview, labeling, controversies and regulation. Fashion and Textiles, 3, Article 2. https://doi.org/10.1186/s40691-015-0054-5
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189–200. https://doi.org/10.1038/s43017-020-0039-9
Palme, A., Peterson, A., de la Motte, H., Theliander, H., & Brelid, H. (2017). Development of an efficient route for combined recycling of PET and cotton from mixed fabrics. Textiles and Clothing Sustainability, 3, Article 4. https://doi.org/10.1186/s40689-017-0026-9
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1–2), 62–77.
Slatter, S., Lovett, D., & Barlow, L. (2006). Leading corporate turnaround: How leaders fix troubled companies. Jossey-Bass.
Statista. (2023). Revenue in the sports & outdoor segment worldwide [Data set]. https://www.statista.com
Textile Exchange. (2022). Preferred fiber & materials market report 2022. Textile Exchange.
Textile Exchange. (2023). Materials market report 2023. Textile Exchange.
UNESCO. (2023). The African fashion sector: Trends, challenges and opportunities for growth. https://www.unesco.org/sites/default/files/medias/fichiers/2024/03/387230eng.pdf
United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development (A/RES/70/1). United Nations.
United Nations Environment Programme. (2020). Sustainability and circularity in the textile value chain: Global stocktaking. https://wedocs.unep.org/handle/20.500.11822/34184
United Nations Industrial Development Organization. (2022). Industrial development report 2022: The future of industrialization in a post-pandemic world. UNIDO.
World Bank. (2017). Public-private partnerships: Reference guide (Version 3). World Bank Group. https://ppp.worldbank.org/public-private-partnership/library/ppp-reference-guide-3-0-full-version
World Bank. (2019). How much do our wardrobes cost to the environment? World Bank Group.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Godspower Avwerosuoghene Odedede (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright & Licensing Policy:
- Open Access Policy: This journal follows a fully Open Access model, which means all published research articles are freely available to readers without any subscription or access fees. Anyone can read, download, copy, distribute, print, and cite the published work without restrictions, as long as they comply with the journal’s licensing terms.
- Copyright & License:
- All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0).
- This license allows unrestricted reuse and distribution, provided that proper credit is given to the original author and source.
- Authors retain full copyright ownership of their work while granting the journal the right to publish it for the first time under this license.
- Author Responsibilities:
- Authors must agree to the journal’s licensing terms before publication.
- Submitted manuscripts must be original and not published or under consideration elsewhere during the review process.
- Any reuse of published content by third parties must comply with the CC BY 4.0 license, ensuring no additional restrictions are imposed on reuse.
- Publication Fees (free to publish):
- This journal does not charge authors any fees for submission, processing, peer review or publication, and does not charge readers for access to published research, supporting the principle of free and open scientific knowledge for all.